TIER A
Full-time founder
Full-time operating commitment — this is your next company, run day to day.
TDX equity 25–35%
You keep 65–75%
Highest founder ownership. You carry the operating load; we co-build and share the outcome.
STUDIO · EQUITY MODEL
Equity at risk. On both sides.
We don't sell hours. We co-build companies and hold equity in the outcome — which means we only win when you do. Here's exactly how the split works, before you ever get on a call.
THE PRINCIPLE
Aligned because we're both exposed.
Builders, not consultants. You bring the domain and the conviction. We bring senior engineering, our AI-Driven build methodology, and capital — in cash and in-kind. Both sides put money in. Both sides hold equity. Nobody collects a fee while the other carries the risk.
THE EXCHANGE
What you bring. What TDX brings.
You bring.
- Deep domain expertise — you've lived the problem.
- A real time commitment (see the two tiers below).
- A cash-in floor that funds the build and signals conviction.
TDX brings.
- A senior product and engineering team.
- Our AI-Driven Product Development Methodology — idea to investor-ready in months, not years.
- Capital, in cash and in-kind.
- Go-to-market and fundraising preparation.
- Equity discipline and honest kill decisions.
THE LADDER
Two ways in. Your commitment sets the split.
The more you put in — time and capital — the more of the company you keep. Two tiers cover most founders we co-build with.
TIER B Most common
Part-time domain expert
Irreplaceable domain insight, part-time — you're not leaving your seat yet.
TDX equity 40–55%
You keep 45–60%
TDX takes a larger stake because TDX does more of the lifting. Still a real partnership — your domain edge is why the company exists.
CASH-IN
Real skin in the game.
Equity discipline starts with shared exposure. We co-invest our capital and our team. We expect founders to co-invest too — it funds the build and it proves conviction.
- Operating capital. Keeps the company moving while we build.
- MVP cost-share. Shares the cost of reaching a working, investor-ready product.
This is a real founder contribution in the five figures — and it's a floor, not a fee. Every dollar is deployed into your company, never paid to TDX as a service charge. We set the exact figure with you, alongside the equity split.
HOW IT RESOLVES
Ranges, not fixed points.
Every number on this page is a range because every deal is specific. Where you land depends on commitment level, how much capital you bring, the stage of the idea, and any traction already on the table. We agree the exact split together, in writing, before any build starts.
STRAIGHT ANSWERS
Questions founders ask first.
Do you ever just charge a fee instead of taking equity?
No. Engineering capability powers the studio, but we don't sell it as a standalone service here. If we co-build with you, we hold equity. That's the alignment.
Why does TDX take more equity in Tier B?
Because TDX does more of the work. When you're part-time, we carry a larger share of the operating build — so we hold a larger share of the company. Commitment and ownership move together.
Is the cash-in negotiable?
The floor is firm — it's how we keep incentives honest. Where you sit within the ranges, and how the capital is structured, is a conversation.
Know where you'd land? Let's make it specific.
Apply as a founder and we'll walk the exact split for your idea. Want the full picture first? See how we build and whether we're a fit.